Internship Project
Start-Ups and Entrepreneurship

Retrac – Business Development and Marketing

Institution
Humboldt-Universität zu Berlin,
Research Service Centre - SZF
Subject Area
Information Technology, Web Development, Branding, Media
Availibility
Summer Term Internship 2022:
09 May – 29 July

Individual Timeframe Internship:
The dates are arranged individually according to the project's and the student's availability.

Internship Modality:
Remote internship
On-site internship in Berlin
Project Supervisor(s)
Dr. Paul von Gruben
Academic Level
Advanced undergraduate students (at least 2nd year)
Graduate students
PhD students
Language
English
Further Information
Project Type
Start-Up
Project Content
Retrac is a Software solution for Coliving Spaces, Student Apartments, Hotels, and Vacation Homes (e.g., AirBnBs) that helps operators to keep track of their furniture repairs and purchases all in one place. Our solution enables our users to gain live insights and quality updates about their operations and supports the management to make data-driven decisions.
Tasks for Interns
  • market research 
  • customer interviews
  • content for roll-out in new markets, e.g., on LinkedIn
  • lead generation and outbound marketing

As part of the business team, the candidate would help the management team to research new segments and markets for launching the Retrac SaaS Application. Crafting market research as well as go-to-market and marketing strategies is the scope of the internship.

Academic Level
Advanced undergraduate students (at least 2nd year)
Graduate students
PhD students
Requirements
  • previous experience in startup or consulting,
  • independent working style and high motivation.
Expected Preparation
Working on a case study that the project supervisor will send before the start of the internship.
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For more information on the Humboldt Internship Program or the project, please contact the program coordinator.