Internship Project
Start-Ups: Business Development and Strategy

PARAT – Go-to-Market Process: Bringing a Wallet-Based Customer Data Platform to European Retail Chains

Institution
Science & Startups
Subject Area
Outreach, Content, Case Studies, B2B Sales, Partnerships, Funnel Analysis
Availability
03 May – 23 July
17 May – 06 August
31 May – 20 August
14 June – 03 September
 
Internship Modality:
 
On-site internship in Berlin
 
Project Supervisor(s)
Vincent Meyer Madaus (Co-Founder & CPO)
Gino Günther (Co-Founder, Operations)
Benedikt Höcherl (Co-Founder, Go-to-Market)
Academic Level
  • Advanced undergraduate students (from the second year)
  • Master’s students
  • Doctoral students
Language
English; some knowledge of German is strongly preferred for this role, since most customers are German-speaking. English is our working language.
Further Information
Project Type
Start-Up
Project Content
PARAT builds the offline cookie for physical commerce. Online, every shopper is identified by a cookie; offline, a store or brand sees nothing about who came, who came back and who stopped coming. We put the customer's identity into a pass in Apple or Google Wallet, so there is no app to download, and every visit, stamp and scanned receipt becomes a structured event. That gives stores and brands first-party customer data where there was none before. On top of that data, an agent, built specifically for the wallet channel, recognizes the individual customer, picks the right moment, and sends a personalized offer through the wallet, WhatsApp, or iMessage, with the business approving before anything goes out. 
Our self-serve product Bonice is live in about 120 paid locations across Germany, Austria and Switzerland, with more than 14,800 wallet passes issued, and our customers range from independent cafés to bakery and franchise chains with 30 to 60 stores. 
We are a team of seven, founded in 2025 and funded by the Berliner Startup Stipendium and AI Nation (TU Berlin), and we are currently raising our seed round and negotiating our first enterprise rollout with a large German grocer. We build AI-native: the product was built by a very small team using AI throughout the stack, and much of our go-to-market runs on AI agents as well. An intern joins a small team where their work goes into production and in front of real customers within weeks.

Tasks for Interns
  • Read bonice.de and parat.tech, including the success stories, and form an opinion on who should buy this and why.
  • Look at how German grocery and bakery chains run loyalty today (paper stamp cards, Payback, their own apps).
  • Familiarity with LinkedIn Sales Navigator or a comparable tool is a plus.

We provide a short onboarding pack on our ICP model and pipeline before the start.

Academic Level
  • Advanced undergraduate students (from the second year)
  • Master’s students
  • Doctoral students
Requirements
  • A background in business, economics, marketing, or communications, with a real interest in retail and how small and mid-sized chains make decisions.
  • Strong writing in English and German (most of our customers are German-speaking, so German matters more for this role).
  • Structured and self-directed: able to run a research task from a one-line brief to a finished list with a recommendation.
  • Comfortable using AI tools for research and drafting, and able to judge when their output is wrong.
  • Prior exposure to B2B sales, CRM tools such as HubSpot, or SEO is welcome but not required.

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For more information on the Humboldt Internship Program or the project, please contact the program coordinator.