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Internship Project
HIC
Internship Program
Start-Ups and Entrepreneurship
kronfeld.bike – Communication & Marketing
About
Project
Internship Position
Institution
Humboldt Innovation
Subject Area
Brand and Product Awareness, Events and Advertisment, Press and Public Media
Availability
05 May – 25 July
19 May – 08 August
02 June – 22 August
16 June – 05 September
Internship Modality:
On-site internship in Berlin
Applications for 2025 are open from November 11 to December 20, 2024.
Project Supervisor(s)
Dipl.-Ing. Karl Kronfeld
Academic Level
Advanced undergraduate students (from second year)
Graduate students
Language
English, German
Further Information
Open Link
Project Type
Start-Up
Project Content
Kronfeld Tragfläche® is a German-engineered, innovative bike luggage carrier designed for versatility and durability. It features a telescopic design that expands to carry various items, from bags to child seats, while maintaining stability and precision. Crafted from high-quality stainless steel, the carrier is rust-resistant and built to last, with a focus on sustainability and practicality. It can be customized with multiple color options and is compatible with standard bike frames using M5 mounting points.
The Tragfläche® originated from founder Karl’s passion for kite surfing and a need for a practical transport solution. Developed through collaboration with universities and rigorous testing, the product combines engineering expertise with thoughtful design. It’s a lightweight, adaptable, and cost-effective alternative to traditional cargo bikes.
Tasks for Interns
Our aim is to develop innovative products for sustainable and green mobility. We are currently building the company and working on the market entry. The main part of our business model is collaboration and cooperation with distributors and OEM Manufacturers. The tasks in this StartUp are quite diverse, and you will be challenged in many fields.
This internship will focus on marketing and brand awareness. You will accompany us and plan events, fairs, and promotional test events. You will support our marketing team, and if we identify a research or development project, you will have the option to utilize your effort for your own project.
Raising brand and product awareness
Strategic planning of events and advertisement
Approaching press, print, and public media
Guerilla marketing to raise bike brand and product awareness
Planning test events
Generating and distributing merchandise
Academic Level
Advanced undergraduate students (from second year)
Graduate students
Requirements
Team player as well as self-dependant
Design and texting skills
Creativity
Outgoing character
Active in trying new ideas and even testing the borders of our product
Back to Project List
Please contact the program office (internship.program@hu-berlin.de) with all general questions and inquiries regarding the application, preparation, and program features.
If you have specific questions about the start-up, you can reach out to the co-founder Sandra Brzezicha (sandra@kronfeld.bike).