Internship Project
Start-Ups: Marketing, Communications, and Outreach

anto – Digital Marketing, Website Management & E-Commerce

Institution
Humboldt Innovation
Subject Area
Sustainable Mobility, Economics & Business, Communications, Marketing & PR
Availability
03 May – 23 July
17 May – 06 August
31 May – 20 August
14 June – 03 September
 
Internship Modality:
On-site internship in Berlin

Project Supervisor(s)
Dipl.-Ing. Karl Kronfeld
Academic Level
  • Advanced undergraduate students (from the second year)
  • Master’s students
  • Doctoral students
Language
English, optional German
Further Information
Project Type
Start-Up
Project Content
anto stands for clever, sustainable bicycle solutions that offer you more transportation options.

We develop high-quality bicycle accessories that flexibly expand your bike and adapt to your life. This way, your bike becomes a reliable everyday companion – ready for shopping, sports, family outings, or spontaneous adventures.

With anto, you ride easily, transport flexibly, and travel sustainably.

Tasks for Interns
Depending on your interests and skills, your activities may include:
  • Managing and updating the anto website and online shop
  • Creating, editing and optimizing website and product content
  • Improving product pages, images, descriptions and the overall customer journey
  • Conducting keyword research and implementing basic SEO optimization
  • Developing content and campaigns for digital marketing channels
  • Supporting social media and other digital communication activities
  • Analyzing website, SEO and e-commerce performance and identifying opportunities for improvement
  • Researching competitors, markets and current digital marketing trends
  • Testing different content, layouts and approaches to improve user experience and conversion
  • Supporting the preparation of product launches and other marketing activities

The project is deliberately designed to be flexible. The exact focus and day-to-day tasks for Summer 2027 will depend on the current stage of the company and the intern's interests and skills. The intern will have the opportunity to take responsibility for individual topics and contribute their own ideas rather than simply following a predefined task list.

This is a hands-on start-up project where you can directly see the impact of your work – from improving a product page to helping potential customers discover and purchase anto products.

Academic Level
  • Advanced undergraduate students (from the second year)
  • Master’s students
  • Doctoral students
Requirements
The ideal candidate should bring:
  • Interest in digital marketing, e-commerce, websites and SEO
  • Basic understanding of digital communication and online customer journeys
  • Strong written communication skills and an eye for clear, engaging content
  • An analytical mindset and interest in understanding data, user behavior and digital performance
  • Creativity and the ability to develop, test and improve new ideas
  • An independent, structured and reliable way of working
  • Willingness to learn new tools, platforms and digital workflows
  • Attention to detail when working with website and product content
  • Ability to research topics independently and turn findings into practical improvements
  • Good communication and teamwork skills
  • Flexibility and adaptability in a fast-moving start-up environment
  • Interest in bicycles, sustainable mobility, product development or start-ups is a plus, but not required

Our website and online shop are managed using Odoo. Previous experience with Odoo or another CMS/e-commerce platform is therefore a plus, but not required. We are happy to teach the relevant tools and workflows during the internship.

Experience with SEO tools, Google Analytics, Google Search Console, content management systems, e-commerce platforms or basic image and content editing software is also helpful.

Most importantly, we are looking for someone who is willing to learn, take responsibility, experiment and contribute their own ideas.

Expected Preparation
No specific preparation is required before the internship.

Familiarity with basic digital marketing, SEO, e-commerce or website management would be helpful. Experience with Odoo is a plus, but not required.

Before the start of the internship, we will provide an introduction to the anto website, online shop, products, target groups and existing digital marketing activities. The relevant Odoo workflows and tools can be learned during the internship.

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For more information on the Humboldt Internship Program or the project, please contact the program coordinator.